Remix education
pharmacystudy materialVideo

DSBM | Chapter 3 | CHANNELS OF DISTRIBUTION

DESCRIPTION

Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers. There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.